But one fact was made clear to me: people talk of beauty lightly, and having no feeling for words, they use that one carelessly, so that it loses its force; and the thing it stands for, sharing its name with a hundred trivial objects, is deprived of dignity. They call beautiful a dress, a dog, a sermon; and when they are face to face with Beauty cannot recognize it. The false emphasis with which they try to deck their worthless thoughts blunts their susceptibilities. Like the charlatan who counterfeits a spiritual force he has sometimes felt, they lose the power they have abused. But Stroeve, the unconquerable buffoon, had a love and an understanding of beauty which were as honest and sincere as was his own sincere and honest soul. It meant to him what God means to the believer, and when he saw it he was afraid.
this is the same reason i have always avoided using the word 'love' in any trivial way.